June 6, 2009
Readership of e-mail vs. Cards
In the January 2009 issue of Spirit magazine (published by Southwest Airlines), Bart Ratliff, author of a soon to be published book, Why Appreciation Wins, says that people only read 15 percent of e-mail but 98 percent of greeting cards.
The message here is clear. If you want to be sure that whatever sentiment you wish to convey, be it thanks, condolences, congratulations or best wishes, you’ll have a better chance of having it read if you send a card rather than an e-mail.
Filed by Cheryl at 1:08 pm under Thank You Notes
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